Quality that keeps customers coming back.
Gelato Marcello was founded on a simple belief: that machine-made ice cream can taste like authentic Italian gelato and that there is no reason to compromise on quality.
Partners, not customers
Our partners are ice cream businesses, cafés and restaurants that care about the quality of the products they serve. We work only with the very best in the industry. This is not a partnership by chance - it is a deliberate choice made by both sides.
Today, a cheap mix is a trap, not a strategy
The ice cream market has changed dramatically in recent years. Business owners who once focused primarily on the price of a mix now see things differently. The choice of ice cream businesses is so vast that the cheapest option is no longer a strategy - it is a trap. Customers have alternatives, they read online reviews, and they have high expectations. Ice cream is a product where quality is instantly noticeable in its texture, flavour, appearance and, most importantly, in whether customers want to come back for more after the very first serving.
The owners of the best-performing ice cream businesses understand this. They know that a low-priced mix is not the result of a manufacturer being generous and willing to earn less. It is the result of low-quality ingredients, insufficient quality control and compromised standards. Today, standing out through quality is not a luxury - it is the only sensible response to a highly competitive market.
We are not for everyone - and we do not try to be
Gelato Marcello is designed for businesses that have chosen quality as their competitive advantage and are looking for a partner who shares that philosophy. Our range includes ice cream mixes, granitas and waffles, but also something you will not find in a catalogue: genuine business support. We help our partners build an offer that sells - from selecting the right flavours and optimising machine performance to marketing and business development.
Production with nothing left to chance.
Every bag of Gelato Marcello mix that reaches your machine has gone through a closed, multi-stage production process designed to ensure that every batch is perfect and consistent. The same flavour, the same texture, the same reliability. Every time.
From raw materials to the finished product. Complete control at every stage:
Every ingredient entering production is weighed at dedicated laminar airflow workstations that protect it from contamination. Each raw material is assigned a batch number and a Certificate of Analysis (CoA). Nothing enters the mixer without verification.
Flavourings, sweeteners and other low-percentage ingredients are first prepared separately as a premix. This ensures even distribution throughout the blend and eliminates the risk of one bag tasting different from another.
Depending on the product type, we use different mixers and blending systems selected to achieve maximum powder uniformity. We control mixing time, rotation speed and ingredient dosing sequences. This is not guesswork - it is a process governed by precise parameters and documented procedures.
The powder is transferred between production stages using a vacuum system, without exposure to air or the surrounding environment. This eliminates dust emissions, material losses and the risk of cross-contamination between different products.
Product filling is carried out using precise auger or weighing systems, ensuring that every package contains the exact same weight regardless of powder density. At the same time, quality checks are performed on product uniformity, fill weight and physicochemical parameters.
After every production run, the line undergoes a sanitation procedure and cleaning validation process to confirm the absence of residues from previous products. This is particularly important when different formulations are produced on the same line.
Every production batch is sent to an accredited external laboratory, where its full physicochemical and microbiological parameters are independently tested. No product is released for sale until the test results have been received and approved.
What does this mean for your business?
Consistent flavour and texture throughout every season. No surprises between batches. Confidence that what is stated on the label is exactly what is inside the bag. And the assurance that our mixes will not introduce harmful bacteria into your machine.
Quality you can verify. Not just promises.
Certificates are not there to hang on a wall. They exist so that customers — yours and ours — know that what we claim is genuinely in the product. They are the result of years of consistent investment in infrastructure, processes and people. That is why our partners keep coming back not because of price, but because of quality.
Our certificates
GMP · GHP · ISO 22000 · FSSC 22000 · Halal · Kosher
In the ice cream industry, certification is rarely discussed. Most manufacturers operate at a basic level of regulatory compliance, and for many, that is enough. For us, it never was.
Good manufacturing practice and good hygiene practice govern every aspect of production: facility and equipment cleanliness, raw material control, staff hygiene and contamination prevention. Nothing is left to chance. Every batch is produced according to strictly defined procedures, and every stage is fully traceable and auditable.
ISO 22000 requires complete consistency between what we declare and what is actually inside the package. If a bag states "high in protein", "glucose syrup free" or "free from hydrogenated fats", it is not a marketing claim - it is a fact supported by documentation and verified through independent audits.
It is one of the world's most demanding food safety certification systems, recognised by GFSI and required by leading global retail chains and FMCG corporations when sourcing food products.
In the ice cream mix industry, FSSC 22000 is exceptionally rare. That is not modesty - it is a fact you can verify yourself. Holding this certification means we meet the standards required by major brands, importers and international distributors. It is not a certificate for companies thinking only about the next season.
Halal certification confirms that both the product and its manufacturing process fully comply with the strict hygiene and dietary requirements observed in Muslim countries. It opens the door to international customers, particularly visitors from Arab countries, who can choose these products with complete confidence. In practice, it means a more accessible offer and greater readiness to serve a global customer base.
Kosher certification means that the product is manufactured under continuous independent supervision according to highly stringent standards. It provides assurance of consistency, process integrity and complete control over ingredients and formulation.
Awards that truly matter.
Our awards are not the result of good PR or good fortune. They are the cumulative proof of years of investment in quality, processes and people, recognised by independent institutions that evaluate companies, not just products.
This title sends a clear message within our industry: we are a leader in developing innovative powdered formulations. We create products that are still virtually unavailable on the Polish market, including probiotic, high-protein, keto and synbiotic ice cream solutions.
These are not experiments. They are proven, market-ready solutions that perform reliably in machines and sell successfully at points of sale. The Quality Leader title is independent confirmation that our technology is several steps ahead of the industry standard and delivers a real competitive advantage to our partners.
This distinction recognises the entire company rather than a single product, batch or season. The evaluation covered business quality, fairness in partner relationships and the company's financial stability.
WIKTORIA confirms that we are a company you can rely on. Not an experiment, not a startup, and not a seasonal player launching production a few weeks before the season begins. For businesses built with a long-term vision, supplier reliability is essential.
This programme requires companies to demonstrate how they operate in practice, not just what they sell. The assessment covers product control systems, growth strategy, investment activity and market position.
Low-cost companies compete on price. Quality International winners build brands. And when a brand grows, so does the perceived value of its products in the eyes of consumers. For our partners, this means one thing: the Gelato Marcello logo at the point of sale is a mark of quality that customers recognise.
Financial and operational reliability verified by an independent organisation. Punctuality, professionalism and stability are exactly what you expect from a supplier when the season is about to begin.
In the food service industry, there is no room for experimentation when it comes to suppliers. You need a partner who delivers both literally and figuratively. This award confirms that we do exactly that.
Why does this matter to you?
When you choose an ice cream mix supplier, you choose a partner who shares responsibility throughout the season for what reaches your customers. Our awards help answer one important question: who is worth sharing that responsibility with?
